Discover the Future of Brand Innovation! Are you ready to dive into the exciting world of brand realisation? Join us online for the Festival of Innovation, kicking off at 10 AM GMT on Thursday, January 22nd, where we delve into a fascinating session titled "The Power of Play: Innovation in Brand Realisation."
We are thrilled to announce that our guest speakers for this engaging event will be Renae Brown, who serves as the Associate Manager for Location-Based Entertainment in EMEA at Hasbro, alongside Tom Lionetti-Maguire, the visionary founder and CEO of Little Lion Entertainment.
During this insightful session, Renae and Tom will explore how to effectively bring a gaming intellectual property (IP) to life, ensuring that the experience resonates with diverse audiences, while emphasizing the crucial aspect of repeat engagement—known as replayability. This discussion promises to unveil strategies that can transform your understanding of brand experiences.
Set to take place online from January 21st to 22nd, 2026, the Festival of Innovation celebrates the groundbreaking ideas, products, and organizations that are shaping the attractions industry today. Plus, if you can't join us live, don't worry! All sessions will be available for on-demand viewing for a full 30 days following the event.
Want to be part of this innovative journey? Simply register for your spot by clicking here: Register Now.
In tandem with the festival, we will also celebrate the blooloop Innovation Awards, held in collaboration with Area15. These awards spotlight the remarkable creativity, energy, and vision that drive the sector forward. Notably, the winners for the 2025 Brand Realisation category will be revealed during this session, and all attendees will have the opportunity to view the impressive entries showcased throughout the event.
Meet Our Esteemed Speakers:
Renae Brown, as part of Hasbro's Global Experiences team, is dedicated to pinpointing and managing location-based entertainment (LBE) projects that utilize Hasbro’s beloved IP portfolio. She collaborates closely with various licensees to craft immersive brand experiences that not only boost fan engagement but also create new commercial avenues. Renae has been instrumental in testing pioneering retail formats that turn brand narratives into scalable, physical destinations.
On the other hand, Tom Lionetti-Maguire stands out as the founder of Little Lion Entertainment, recognized as the UK's largest immersive theatre company. He is also the mastermind behind the Arcade Arena, a unique real-life video game experience that brings play to life. Tom’s enthusiasm for the leisure and entertainment sector is contagious; he has earned accolades such as being listed in the blooloop 50 Influencer List for the immersive category in 2023, 2024, and 2025, as well as being named one of The Sunday Times 100 Entrepreneurs of the Year in 2019.
Don’t miss out! To attend this complimentary session, please ensure you register here: Join Us Here.
What do you think about the role of gaming IPs in creating memorable brand experiences? Do you believe that replayability is essential for modern brands to thrive? We’d love to hear your thoughts and opinions in the comments!
