In an exciting announcement, Human Powered Health will unveil its new 'tailwind' textured kits, designed in collaboration with their latest partner, Verge Sport, during the upcoming Tour Down Under. This fresh design, which showcases the team's iconic bold colors of orange and purple, features an innovative textured overlay pattern named 'tailwind.' This unique pattern aims to capture the essence of speed and the sensation of wind as cyclists race through their courses.
At the heart of this striking design remains the Human Powered Health branding, prominently displayed with the recognizable 'boltman' emblem featured on the front and back of the jersey, as well as on both sleeves. The vivid color gradient transitions smoothly from a deep purple at the shoulders to a bright orange across the chest, creating a visually appealing look that stands out.
Previously, Verge Sport crafted kits for the Intermarché-Wanty team, so their experience in the cycling apparel space is noteworthy.
The creative vision behind this design was articulated by the team, stating, "We wanted to visualize wind, motion, and momentum. While we preserved our signature brand gradient, we sought to introduce a new layer—a texture that embodies streaks of visualized wind—thereby adding our tailwind to the overall aesthetic."
Michael Magur, the founder of Verge Sport, expressed his enthusiasm: "It’s a privilege and a significant milestone for Verge to see our apparel supporting elite athletes in the Women’s WorldTour."
Throughout the racing season, fans can look forward to a variety of engaging content, including behind-the-scenes glimpses, insights from the athletes about the products, and special events celebrating the Human Powered Health riders and their communities. There will also be contests and giveaways linked to key races, providing opportunities to win official team kits. Together, they aim to cultivate the sport's growth and foster a sense of community among fans as they join in on this journey.
Jackie, who has over three decades of experience in professional sports journalism, marketing, and public relations, founded Peloton Sports in 1998. Her agency managed notable projects like the Tour de Georgia, Larry H. Miller Tour of Utah, and USA Cycling. She also established Bike Alpharetta Inc., a nonprofit organization dedicated to promoting safe cycling in Georgia. With six years of professional baseball experience under her belt—ranging from advertising sales to hands-on tasks like pulling the tarp for minor league teams—Jackie has a wealth of experience. In her spare time, she enjoys cycling through the scenic horse farms of north Georgia, exploring the lavender fields of Provence, France, and taking mountain biking trips in Park City, Utah.
