In a stunning display of success, Jacob & Co. is making waves in the luxury watch industry! Named the Fastest Growing Swiss Watch Brand of 2025, this avant-garde watchmaker is defying industry trends and soaring to new heights.
But what's behind this remarkable achievement? The Ninth Annual Swiss Watcher report, published by Morgan Stanley and LuxeConsult, reveals all. Despite the Swiss watch industry facing challenges with declining exports and sales volumes, Jacob & Co. stands out with a 14% year-on-year revenue growth, reaching an impressive $180 million. And that's not all—unit sales skyrocketed by 24%, with 3,975 watches finding new owners.
This exceptional performance catapults Jacob & Co. to the 27th position globally among Swiss watch brands by turnover, just as it celebrates its 40th anniversary. And here's where it gets intriguing: this growth is particularly noteworthy as it was achieved during a year when only a handful of brands reported any growth at all.
CEO Benjamin Arabov attributes this success to a strategic overhaul initiated in 2021. By diversifying their product range, offering a wider variety of price points, and modernizing their global distribution model, Jacob & Co. has captured the attention of watch enthusiasts and the rich and famous alike.
The brand's strategy includes collaborations with celebrities like G-Dragon, Salman Khan, and Alexander Zverev, as well as high-profile ambassadors such as Tom Brady and Bad Bunny. And let's not forget the watches themselves! In 2025 alone, Jacob & Co. unveiled over 30 new timepieces, including two brand-new collections. From the intricate Bugatti Tourbillon to the awe-inspiring Astronomia Four-Axis Tourbillon, these watches are true masterpieces. And let's not overlook the continued popularity of their gem-set Caviar collection.
But here's where it gets controversial—is Jacob & Co.'s success solely due to strategic changes, or is there more to the story? The brand's retail expansion, with 38 new stores and five mono-brand boutiques, certainly played a role. But could there be other factors at play, such as a shift in consumer preferences or a clever marketing strategy?
As Jacob & Co. continues to innovate and captivate the market, one thing is clear: this brand is here to stay. But will it maintain its momentum and continue to dominate the industry? Only time will tell. What do you think? Is Jacob & Co.'s success a flash in the pan or a lasting phenomenon?
